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LVMH scores highly in luxury green survey

Published:  23 July, 2008

French premium goods firm LVMH, owner of Mot Hennessy, has come third in a scoring of the world's luxury companies, based on green credentials.

The report released by conservation group WWF places LVMH just behind L'Oral and Herms in a ranking based on "environmental, social and governance performance" of 11 major firms.

WWF came by this ranking via data from analysts Ethical Investment Research Service, which scans company reports and information, as well as Covalence, a news tracking service.

The report follows a recent "Wealth Report" by New York-based Luxury Institute, which found that 57% of 950 US adults surveyed "say they would pay higher prices for a brand that is recognised for socially responsible practices" and that 70% "seek out brands with superior environmental records".

Italian accessory firm Tods came bottom of the list, followed by Italian jewellery company Bulgari.