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Diageo moves on Rosenblum Cellars

Published:  23 July, 2008

Diageo announced today it will acquire US wine brand Rosenblum Cellars for $105 million (53m).

The drinks company said the move represented a "unique opportunity" to own a highly rated Zinfadel brand and cement itself further into the premium US wine segment.

Rosenblum Cellars, which was founded in 1978 and is based in California, is a leading US Zinfandel and Rhone producer.

Ivan Menezes, Diageo North America president, said: "The acquisition of Rosenblum Cellars represents an important strategic fit for us, as it enhances Diageo's presence in the premium Zinfandel segment, one of the fastest growing varietals in the US.

"We look forward to working with the Rosenblums in growing this brand as we continue to focus on the quality for which these wines are known and in addition allow the wines to benefit from Diageo's superior distribution network in the US."

Subject to regulatory approval, the transaction will be completed by the end of February 2008.