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Sparkling wine sales on the rise

Published:  23 July, 2008

Sparkling wine is overtaking champagne as Britain's tipple of choice, according to the latest Mintel report.

New world wines, including Jacob's Creek, Hardys Crest and Lindauer have proved particularly popular in the UK market because of their strong branding and reputation for quality.

But English sparkling wine and Spanish Cava are generating a "cult following," the report revealed. English sparkling wine in particular, is attracting interest and investment, due to affordable land, good soil, warmer weather and quality production.

"Looking to the future, there is real opportunity for sparkling wine producers to also promote their wine as a cocktail ingredient to further boost its image as a glamorous drink amongst the going out crowd," said Dudouit.

French champagne houses Louis Roederer and Duval Leroy have been looking into investment opportunities in English sparkling wine production, while Didier Pierson has already planted vines here.

Overall, Champagne generated 958m last year but sparkling wine sales have risen 20% in volume and 17% in value since 2005 to reach 385m.