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Russian Standard vodka names new marketing VP

Published:  23 July, 2008

Russian Standard Vodka has announced the appointment of Dmitry Shirshov as Vice President of Marketing & Sales.

In his new position, Mr. Shirshov will be responsible for key marketing initiatives and sales development for the Russian Standard Vodka portfolio of brands - Russian Standard Original, Russian Standard Platinum and IMPERIA - as well as for the premium brands imported into Russia by the company's distribution arm, Roust Inc.

Mr. Shirshov's primary duties will involve integrating the group's marketing efforts and developing a consistent sales system across Russian Standard's global footprint. ??

Shirshov said: "I have always admired Russian Standard's entrepreneurial spirit and ambition to transition from the category leader in Russia to the global leader in the premium vodka market.

"I am very enthusiastic about the opportunity to work with the Russian Standard team both internationally and at home in Russia, where the company's agency brands are market leaders."