FirstCape passes 1m case sale mark
Published: 23 July, 2008
FirstCape has passed the 1 Million case mark in the UK off trade, according to the latest Nielsen Report dated 14th June 2008 (MAT).
Greg Wilkins, director of Brand Phoenix Ltd, co-owners of FirstCape said the brand is performing very well and is in line with all expectations".
"With the Lions Tour 2009 and the South African World Cup 2010 approaching it should be a great couple of years for the South African category," he added.
FirstCape is partner sponsor of the British and Irish Lions tour of South Africa 2009.
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