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Published:  23 July, 2008

First Quench has what it describes as one of its greatest customer offers yet: half-price deals on flights to the US in association with Thomas Cook, to celebrate the launch of its new range of Californian wines. The parent company of the Thresher Wine Shop and Wine Rack off-licence brands says the deal represents an aggressive marketing drive this year as part of phase two of its ambitious business turnaround programme. The offer, which runs from 30 April-4 June, gives customers half-price fares on flights to selected major destinations in the US when they purchase three bottles of wine from the new Californian Wine range. A spokesperson for First Quench said the company's summer promotional plans will be announced in the coming weeks and will involve campaigns to support the Golden Jubilee and the World Cup.