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Auchentoshan Whisky launches new website

Published:  25 July, 2008

Auchentoshan Whisky has spearheaded its £0.5m brand investment with a newly launched website.

The new site was designed by the digital advertising agency Chunk.

Interactive features includeaudio guides, cocktail recipes and a blog from distillery manager Iain McCallum.

Karen Christie, marketing manager for Auchentoshan, said: "It was important that the online environment reflected the new-look range which was launched in June - a design that incorporates both traditional and contemporary elements.

"The focus has been to entice both the whisky connoisseur and the first-time taster at local, national and international levels to discover more about our products."