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Rosé sales on the rise

Published:  26 August, 2008

The popularity of rosé is on the rise, according to new research commissioned by the Wine and Spirit Trade Association (WSTA).

The popularity of rosé is on the rise, according to new research commissioned by the Wine and Spirit Trade Association (WSTA).

A survey of 1,000 regular wine drinkers shows that that the number who drink rosé has risen by over 60% in the last three years. The survey, compiled by Wine Intelligence, found that around six out of 10 regular wine drinkers now drink rosé compared to less than four in 10 in 2005.

The figures, say Wine Intelligence, suggest the growth in popularity of rosé has come in part at the expense of red but that is also appeals to people who have drunk relatively little wine before. White wine remains the most popular type of wine.

WSTA chief executive Jeremy Beadles, said: "Even without a good summer to support the barbecue season it seems the taste for rosé continues to spread. Interestingly, the figures show women have increased their rosé consumption the most.

"The current squeeze on household budgets seems to be reflected in the fact that people are drinking wine at home more often and that promotional offers have become more important to wine drinkers."

The survey also reports that 43% of wine drinkers say they are drinking more wine than they did three years ago, grape variety is widely regarded as the most important factor when buying wine and that people are drinking wine with an informal meal at home more frequently.

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