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Latest instalment in Grolsch £3m TV investment

Published:  18 September, 2008

Grolsch, the premium portfolio of Dutch lagers, launches its latest series of TV idents, continuing the successful sponsorship of Channel 4 Original Comedy.

The new 15 second adverts have extended the current creative featuring two laid-back Dutchmen on a grass-topped barge in Amsterdam, with the characteristic Grolsch comedy twist. They focus on the surreal side of Amsterdam in the evening, engaging in a number of quirky interactions with Amsterdam and its inhabitants.

Viewers will re-join the laid-back Dutchmen aboard their grass-topped Amsterdam barge. This time we see them encountering a giant rubber duck, an impromptu disco and a surreal fishbowl, dealing with each 'interruption' in their own inimitable style.

The endframe showcases the new Grolsch swingtop bottle, which has recently been redesigned, only the fourth time the bottle has been altered since it was introduced in 1897.

Laura Burgoyne, Grolsch, UK Senior Brand Manager, said; "The new Grolsch idents are a fantastic contribution to the series. We've developed our creative concept to focus on chilled-out, Dutch style drinking, whilst retaining Grolsch's trademark comedy twist to compliment our Channel 4 sponsorship."

Grolsch has nearly 400 years of brewing tradition and is a brand with genuine history. It has remained faithful to its authentic heritage and offers an attractive and exciting provenance, genuine product credentials, quality image cues and a real point of difference.

The idents will be shown on Channel 4 around Original Comedy programmes.

To view the new idents go to