Walders takes on Europe
UK Creamy liqueur producer Walders is expanding into continental Europe and has hired Deveurop SA to handle distribution.
Details of the deal - struck last month - have just been released and it will mark Walders first large scale foray into mainland Europe.
Paris-based Deveurop S.A. will distribute the brand across key markets, with an
initial focus on the French market in 2009.
Nancy Little, Managing Director at Walders UK said: "We are delighted to work with Deveurop S.A. This partnership will allow us to build awareness for the brand across Europe, it is a truly great opportunity and the start of the journey will be Vinexpo in June, which will enable us
to showcase the Walders range to the trade".
The distribution deal coincides with Walders first brand extension since the creation
of Scotch & Coffee in 2005, with the new launch of Walders Vodka & Vanilla. The company's current range will be trialled through sampling as the distribution grows throughout Europe.
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