Black Grouse unveils makeover
The Black Grouse whisky has unveiled a new look following the launch of the brand last year.
The brand, distributed by Maxxium UK, was created as a smokey alternative - with a malt from Islay making up the blend - to the parent label Famous Grouse in 2008.
Maxxium has invested in a complete packaging update which will be phased in from this month (July). The new look features a new proud pose for the famous bird on the label.
Chris Anderson, Black Grouse's marketing manager, said: "Since its UK launch in 2008 The Black Grouse has performed extremely well against our expectations and has provided us with a strong base to build on for 2009. We have presented The Black Grouse to a number of multiple grocer accounts with a very positive response and look to secure new listings in a number of these in September ahead of the key Christmas trading period."
The brand donates 50p from every bottled to RSPB conservation projects.
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
