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Men more likely to know their units

Published:  23 July, 2008

Alcohol awareness at record levels

Men are more than twice as likely as women to know what is meant by "daily benchmarks", and are better than women at identifying the units of alcohol. The findings are published in a survey commissioned by the Portman Group, the organisation set up by most of the major drinks companies to promote sensible drinking and prevent alcohol misuse. The survey, conducted by MORI, claims that the British have a clear understanding of the basic principles of sensible drinking and nearly four out of five say that they feel well informed about the risks associated with alcohol. Portman Group director, Jean Coussins, said: "The combined efforts of the Government and the industry have raised unit awareness to record levels. Much more needs to be done to help the public interpret this in relation to their own drinking patterns."

Key findings: *Half of all adults drink at least once a week *55% of adults say they drink less than ten years ago * Men are more likely to drink less than ten years ago *Of those who drink more, "having more money" is the most common reason (20%) *28- to 33-year-olds are most likely to say they drink less than ten years ago