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Tesco launches iPhone wine App

Published:  21 December, 2009

Tesco has launched an iPhone visual search application that allows customers to take a picture of a wine label and check whether it is stocked by Tesco Wine by the Case with an option to buy.

The App which has been developed by Cortexica Vision Systems comes on the back of the online grocery supermarket Ocado's launch in July that allows customers to buy Waitrose wines via their mobile phones.

Cortexica Vision Systems says it has created a "vision system enabling intelligent image recognition using principles derived from the human visual cortex" which can identify the label and enable Tesco Wine by the Case customers to view tasting notes and information about the wine, including price.

The App can also suggest ideal wines, depending on budget, menu or preferred country of origin.

Tesco says it aims to democratise and demystify wine know-how by making information more accessible.