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Bars featured on new Appleton website

Published:  11 March, 2010

Appleton Estate rum has launched a new website that will showcase the best bars around the world that serve cocktails made with the spirit.

The Exceptional Bars section of also features recipes for signature cocktails and video demonstrations on how to make them.

It uses quick response barcode technology to let visitors download recipes directly on to smartphones.

The website also has a community section which will allow visitors to submit their own cocktail recipes.

Peter Hottmann, global consumer marketing manager, said: "Our community page allows our consumers and brand ambassadors to interact with the brand through various social media."

The community page also has a link to Appleton's Facebook page and Twitter feed.

The website also has background information on the making and history of the rum.