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Time right for Funkin expansion

Published:  11 March, 2010

The Funkin cocktail purée brand is moving into the US market and expanding its UK operations.

Founder Alex Carlton is moving to head-up the new US operation while chief executive Andrew King will continue to run the UK side of the business.

The UK arm is to have new national accounts mangers for retail and for wholesale, plus a new export manager.

The move follows the launch last year of Funkin's 10-second cocktail pouches designed to make cocktail making hassle-free.

Carlton said: "Funkin fruit purées were used to make over 29 million cocktails and our new mixers over 1.5 million cocktails in 2009.

"As a result, we are accelerating Funkin's development plans and setting ambitious growth targets.

"By establishing a presence in the US we will realise those targets more effectively."