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Drinkaware tackles football fever

Published:  02 June, 2010

Alcohol awareness charity Drinkaware, has announced a campaign to help fans stay safe and drink responsibly throughout the football season.

Directed at males, aged 30-44, the aim is to encourage men to think about how much they're drinking during the tournament.

The charity will be giving away 10,000 free footballs, carrying health facts and tips, through their 'Hoof It' campaign.

It has also teamed up with the Football Supporters Federation and the Foreign and Commonwealth Office (FCO) to provide help and advice to fans travelling to South Africa.

The campaign will be launch nationally on June 2, by ex-England footballer, Gareth Southgate and will feature personal appearances by local football legends across cities from June 7, and other connected events.

Chief executive of Drinkaware, Chris Sorek, said: "The World Cup is a great occasion for national celebration and excitement, but it's really important that football fans also think about the effect summer drinking can have on their health and wellbeing.

"Through the Hoof It! campaign, we want to encourage men to think about how much alcohol they drink and to consider ways of limiting their consumption. Playing football instead of just watching it on the TV is a great way to keep healthy and we hope our footballs will encourage fans to get active.

"Fans lucky enough to travel to South Africa will be in new surroundings and may encounter different drinking habits and cultures. Working with our partners, we will give them all the help and advice they need to stay safe, making sure all the drama stays on the football pitch this summer."