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Bibendum to distribute India's Grover Vineyards

Published:  09 June, 2010

Bibendum has joined forces with India's premier wine producer, Grover Vineyards to distribute its wines on an exclusive basis in the UK.

It will initially distribute three wines; its Sauvignon Blanc, Cabernet-Shiraz and the award-winning La Reserve.

UK resident, Amber Vaidya, has been appointed brand ambassador and will work closely with the Bibendum sales team.

Grover Vineyards was established in 1988, by Kanwal Grover following seven years of research into finding the best place in India to grow vitis vinifera.

The company is the largest exporter of wine in India with 80% going to France.

Bibendum buyer, Tim Marson MW, said: "With more than 6000 Indian restaurants in the UK this is a very exciting opportunity to bring India's best wines to a wider audience. Grover Vineyards have the passion and vision to succeed in seeing Indian wine become the beverage of choice in good Indian restaurants across the country. Crucially, the wines more than hold their own in terms of quality which will enable them to gain fans beyond the Indian dining sector."

Kapil Grover, director of Grover Vineyards said the company was delighted to be associated with Bibendum in a very challenging UK market.