Casillero del Diablo in tennis push

Published: 25 June, 2010

Chilean wine brand Casillero del Diablo has launched an on-pack promotion to celebrate being appointed the official wine sponsor of the AEGON Masters Tennis at the Royal Albert Hall in December.

On-shelf now, the promotion will offer consumers the chance to win VIP packages to the tennis, including tickets, complimentary Casillero del Diablo, signed merchandise and £200 spending money.

The promotion will run across the Reserva Privada Sauvignon Blanc and Reserva Privada Cabernet Sauvignon Syrah wines, in addition to the Casillero del Diablo Sparkling Brut Chardonnay. Participating retailers include Sainsbury's, Morrisons and Waitrose.

Concha y Toro marketing manager Jason Duggan said: "With its season-ending status on the ATP Champions Tour, the AEGON Masters Tennis is one of the most prestigious tennis tournaments held in the UK.

"We are delighted to continue as the official wine sponsor of this tournament and look forward to seeing Tim Henman's debut at the event."

Entry to the competition will be via the Casillero del Diablo website www.chileanlegend.com.

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