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Final call for merchants looking to win a trip to Chile

Published:  07 July, 2010

Independent merchants interested in winning a wine trip to Chile early in 2011 are urged to register their interest by July 16.

Wines of Chile is looking to take seven independent merchants from different regions in the UK out on an educational trip in return for taking part in its inaugural Independent Wine Merchant Promotion to help celebrate Chile's 200 years of independence and its National Day on September 18.

Merchants are invited to take part in the one month promotion through September and then stand a chance of not only winning a trip but receiving a cash prize of £500. Twenty 20 runners up prizes will also receive a £500 cash prize.

Michael Cox, Wines of Chile's UK director, said: "These are exciting times for Chile and the diversity of style and variety Chilean wines offer, combined with exceptional value for money, is proving to be a God-send for enlightened independent wine retailers. This promotion will help them realise that Chile really is the natural choice".

The competition is exclusive to independent wine merchants that have between one and five retail outlets with or without an online sales operation. Point of sale material will be provided to help advertise the promotion in store or on line including posters, corkscrews, neck collar designs, carrier bags, Chilean wine maps, booklets, bunting and USB stick preloaded with an educational video.

A judging panel will select the overall winners and runners up by the end of October 2010.

The criteria for judging will include: an uplift of Chilean sales on wine retailing at £6.99 or above compared to same trading period last year; how the promotion is advertised and promoted to customers including local press, and wine groups; how it has helped generate new listings; and helped educate customers around Chile's wine regions and grape varieties.

To register your interest in taking part then email or call 01344 72 229. Closing date for registrations is July 16 2010 and the winners will be chosen from entries from participating retailers received by October 15.