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Dalmore to invest £1 million in visitor attraction

Published:  02 August, 2010

The Dalmore distillery has announced a £1 million investment with the aim to create one of the country's best whisky related attractions.

Owned by Whyte & Mackay, the company has a two year phased programme in place to refurbish the visitor centre and shop, improve key distillery buildings, enhance signage and invest in training for its tour and distillery staff.

It aims to build on the financial success of the visitor centre which it claims has seen profits rise by more than 400% in the last two years.

The distillery believes the investment could bring massive benefits to the local economy by bringing in wealthy tourists willing to spend money in the area.

The Dalmore is aimed at both the mainstream and high-class markets.

David Robertson, director of rare whiskies for brand owner Whyte & Mackay, said: "With both the castle partnership and the distillery investment, we are making some real and tangible contributions to the north of Scotland economy.

"We will create a multi sensory experience which will bring the alchemistic artistry of the brand to life."