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Blossom Hill ends Wimbledon deal

Published:  23 September, 2010

Blossom Hill is to end its four-year Wimbledon association on a high after the brand grew its market share by 15% over the summer.

Owner Percy Fox will announce details of a new summer-long marketing initiative in early 2011.

Staistics from Neilsen showed that the brand led the rosé category over the summer, and grew market share by 15% following its £1 million 'Summer Perfectly Served' campaign, which centres around the tennis tournament.