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'Virtual sommelier' service launches

Published:  30 September, 2010

An online "virtual sommelier" service has been launched. offers a price comparison service plus a range of "how-to" videos and advice articles from industry experts.

The service covers the full range of alcoholic drinks, plus tea, coffee, mixers and juices.

A core focus for the service will be Thursday night video blogs hosted by former sommelier Nathan Nolan, with special guests and drinks news.

Consumers will be offered exclusive deals and money-off vouchers.

Founder Matthew Ford said: " offers a fresh new platform for drinks brands to promote themselves in a way that is more creative and engaging than traditional press or banner advertising.

"We are rapidly building a committed, drink-loving audience with high levels of disposable income.

"This presents compelling opportunities for brands and offers consumers real added value and interest,"