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Jacob's Creek to be official wine of Wimbledon

Published:  13 October, 2010

Australian brand Jacob's Creek is to be the official wine of Wimbledon.

Premium Wine Brands Pty Ltd today announced that it has signed a five year agreement with The All England Lawn Tennis Club (AELTC) from 2011 through 2015.

Jo Adamo, global marketing director for Jacob's Creek, said: "Wimbledon is an international icon and offers great exposure in all of our key markets. It captures the imagination of millions and as such provides a wonderful opportunity to align Jacob's Creek with the hearts and minds of spectators around the world. We are excited and pleased to be the Official Wine of Wimbledon, which will especially focus on our Reserve portfolio."

The Jacob's Creek official supplier status will be supported by activation based on the brands recent 'True Character' platform in key markets across the world including Australia, USA, New Zealand and the UK.

The new Jacob's Creek Regional Reserve wines will be available in the UK stores from October 2010.