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Bag yourself a bargain on #winedealfriday

Published:  12 November, 2010

It's the second week of #winedealfriday and a host of UK wine importers are offering exclusive Twitter deals to independents in the on and off-trade.

The latest initiative from Harpers Wine & Spirit puts UK wine importers in touch with independents once a week to make instant online deals.

The idea is that every Friday, wine stores log in to Twitter and search under #winedealfriday. Traders will be plugging bold and exclusive deals to attract the attention of merchants, who can follow up to secure the special offers through direct messages on Twitter.

Today's top deals on Twitter include:

Mattthewineman: I have healthy stocks of Bin End wines. F.O.C delivery UK. Please feel comfortable requesting samples. From £2.21 pb + VAT #winedealfriday.

DuvalLeroyUK #winedealfriday Duval-Leroy Rose Brut Champagne 75cl disgorged Dec08 £11.72 per bottle (excl duty, transport, VAT).

De Bortoli imports The Accomplice wine solely for UK independents. For every 12 cases you buy get 1 free #winedealfriday Call 01725516467

sourcewines #winedealfriday. Save £1 a bottle on Bixio Prosecco Spumante at £5.38 ex vat...the fizz that's the bizz!

wine_studio #winedealfriday Duval Leroy Rose Sec 37.5cl buy one get 1 free email for details.

If you're interested in taking part, Harpers social media expert Bernadette Costello has this advice -

How to trade on #winedealfriday:
* Make your Twitter offer bold and exclusive to #winedealfriday, because retailers see great deals every day and will need to be tempted
* Direct retailers to a page on your website that gives them more details, plus terms and conditions. Or put your contact number on the tweet
* Your tweet must be written in 140 characters or less
* Just type in #winedealfriday to search for offers (on a Mac just hold down the Alt key and 3 at the same time to get a #)
* If you follow each other on Twitter you can then take the conversation offline through DMs (direct messages) and close the deal.