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Eristoff ramps up advertising with £250k spend

Published:  18 November, 2010

Eristoff vodka is ramping up advertising campaign as Christmas approaches, by spending an extra £250,000 on targeting younger male drinkers.

The marketing push, on top of the brand's existing £2.5 million campaign, focuses on 18-24 year-old men, and the extra spend will target key male lifestyle titles.

The brand has also signed up as the official spirit of the Austrian winter music festival, Snowbombing. The week-long April event, which culminates in a 'Party in the Eristoff Forest' has already confirmed The Prodigy and Fatboy Slim.

The Bacardi-Martini brand, which launched last year in the UK, is also involved in a number of warm-up events for the festival across the next six months at UK music venues.

In addition, Eristoff is increasing its NUS Student Union Bar listings with significant investment in the NUS ULIVE music tour, which reaches 75 events in 16 Unions from December 2010.

Mark Holdsworth, marketing controller for Eristoff, said: "We are really excited by the consumer reaction to our Land of the Wolf campaign. This has shown that there is a gap in the market for a vodka brand that seriously understands this audience. We are now looking to significantly widen our distribution in the UK and this year will also see our launch into North America."