Subscriber login Close [x]
remember me
You are not logged in.

Inish Turk Beg develops digital marketing and social media strategy

Published:  07 December, 2010

Irish whiskey producer, Inish Turk Beg, has hired digital agency Underwired Amaze to develop its digital marketing and social media strategy.

The appointment comes at a time of rapid expansion for the lifestyle brand having just launched limited edition Irish whiskey "Maiden Voyage".

Owner and founder, Nadim Sadek, said: "As a multi-category brand operating in six different areas of activity, we need subversive, smart, innovative partners, and they offer us full digital support in growing our commercial activities. Our food business has expanded since launch throughout the UK and Ireland and our whiskey launched this week."

Underwired Amaze clients include McCain Foods, Laithwaites Wine.