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The International Food & Drink Event, IFE 11, announces international partner

Published:  19 January, 2011

The International Food & Drink Event, IFE 11, has announced The Green Seed Group as its international partner, in a move to help exhibitors and visitors based abroad secure listings in the UK.

The Green Seed Group, which has offices around Europe and North America, assists food and drink companies with their export and import strategies.

In the run up to IFE11, the consultancy will provide international participants with market information and briefings to help maximise their listings.

Ahead of the event, The Green Seed Group and IFE will prepare reports on the UK food and drink market, offering international businesses insights into consumer trends and category developments.

It will also also liaise with its database of UK distributors and trade contacts, presenting them with details of exhibitors prior to the event  and run media communications campaigns to raise the profile of different international exhibitor groups.

During the event, Green Seed Group's Managing Director, Simon Waring, will host a seminar that will showcase the different routes to market and help exhibitors develop strategies to securing listings.

Simon Waring, Managing Director of Green Seed UK, said: "We have a great deal of experience in helping international companies build their businesses through brand development and communication with trade and consumers and are looking forward to working with IFE's international exhibitors."

Christopher McCuin, event director of IFE, said: " Before, during and after the event, Simon Waring and his team will highlight where the opportunities are, help exhibitors develop a strategy to exploit them, offer advice on how to approach the market and set up meetings with buyers, distributors or other partners."