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In time for St Patrick's Day

Published:  22 February, 2011

Ahead of St Patricks Day is the launch of a limited edition Jameson Irish Whiskey bottle in collaboration with designer, Paul Daly.

Inspired by the legendary Celtic illustrations in The Book of Kells, Daly has taken traditional Celtic illustrations and interwoven them with modern screen-printed images alongside gold foiling to give a premium look and feel. Patrick Venning, head of marketing for Jameson at Pernod Ricard UK, says: "Our vision is to give St Patrick's Day a premium makeover. Working with Paul has enabled us to do this by creating a contemporary and premium design that appeals to our target audience of 25 - 35 year old males."

Available in UK multiple grocers from mid-February 2011 (rrp £18.39).