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Crabbie's to sponsor Hibs

Published:  29 March, 2011

Crabbie's has agreed a deal with Scottish Premier League side Hibernian as the club's official sponsor for the next three years.

Crabbie's has agreed a deal with Scottish Premier League side Hibernian as the club's official sponsor for the next three years.

The Crabbie's brand name and logo will displayed on the first and reserve teams' home and away shirts.

Branding will also be displayed in prime locations around the Hibernian stadium including pitch perimeters, dugouts, TVs and barriers. The Halewood International brand will also receive exposure in the official match programme, and the club's website.

John Halewood, chief executive of Halewood International, said: "This sponsorship celebrates Crabbie's Scottish roots dating back to 1801 and emphasises the scale of ambition we have for the brand.

"This investment in Scottish sport will enable us to leverage our heritage and continue to achieve wide scale brand awareness and sales growth across the UK."

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