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Chivas Regal announces partnership with FilmAid International

Published:  23 May, 2011

Scotch whisky brand, Chivas Regal, official partner of the Festival de Cannes, has announced a new global partnership with the charity, FilmAid International.

The aim is to strengthen its position and commitment to cinema by working together with FilmAid to help, educate and inspire communities in need through the power of film.

James Slack, brand director, Chivas Regal, said: "The work of FilmAid is truly inspirational and we are delighted to support the amazing work they do around the world.

"The partnership aligns well with values that Chivas Regal is passionate about: brotherhood, generosity, integrity and a social awareness for the world in which we live."

FilmAid,  is a humanitarian organisation that aims to educate and bring hope to refugees and other communities in need around the globe.