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Blossom Hill invests £1.2 million on Glass on the Grass

Published:  31 May, 2011

Blossom Hill, is investing £1.2m on its biggest on-pack promotion, Glass on the Grass which offers consumers the chance to win tickets to major UK events such as Wimbledon, Latitude and Bestival.

The promotion, which starts in June and runs for three months, will be available on two million special edition bottles of the Blossom Hill rosé varietals, White Grenache and White Zinfandel, and the Blossom Hill Winemakers Reserve white varietals, Pinot Grigio, Sauvignon Blanc and Chardonnay.

Retailers are encouraged to make the most of this limited edition promotion to drive sales of Blossom Hill and in turn, help to drive value into the wine category.

Marketing investment, includes, radio advertising, national press coverage and online advertising.

The on-pack communication will be driving consumers to the dedicated Blossom Hill Facebook hub page, where consumers can enter their unique code to be in with a chance of winning tickets, as well as interact and engage with the brand.

Joanne Morgan, brand manager, Blossom Hill Communications at Percy Fox & Co, says:
Glass on the Grass builds on the success of our award winning Wimbledon campaign - we are investing more money and offering consumers more chances to win over the whole summer, making this the biggest promotion the brand has ever done during this time period."