The Famous Grouse launches new blends
The Famous Grouse, has introduced two new blends, that includes The Snow Grouse which is the first Scotch whisky specially created to be served straight from the freezer.
The Famous Grouse, has introduced two new blends, that includes The Snow Grouse which is the first Scotch whisky specially created to be served straight from the freezer.
Distributed by Maxxium UK, The Snow Grouse (rrp £17.49) is a blended grain whisky is matured in oak casks before being chill filtered to create a light, delicate, sweet whisky designed to be served chilled.
At room temperature it is an easy drinking Scotch whisky, served straight from the freezer consumers find the whisky has an even more delicate flavour says Maxxium UK.
The second new blend, The Naked Grouse (rrp £27.69) demonstrates the brand's extensive experience in the art of blending which stretches over a century and contains - Highland Park and The Macallan, which are then slow-matured in first fill sweet sherry casks.
Peter Sandstrom, Maxxium UK Marketing Director, said: "Maxxium is committed to leading the way in blended Scotch by bringing exciting and innovative whiskies to market which challenge the norm and will re-invigorate the category."
To support the launch of The Snow Grouse, Maxxium is running an instant win promotion on 24,000 bottles with a thermochromatic neck collar that reveals prizes once the bottle has been chilled in a freezer.
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
