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Former Inspirit Brands chiefs set up new drinks consultancy

Published:  13 June, 2011

A new drinks branding and development consultancy, CASK Liquid Marketing, has been set up by former directors of Inspirit Brands and Coe Vintners.

A new drinks branding and development consultancy, CASK Liquid Marketing, has been set up by former directors of Inspirit Brands and Coe Vintners.

Stuart Ekins, previously sales and marketing director at Inspirit Brands, along with Richard Herbert, UK sales manager at Inspirit and Coe Vintners London sales manager, have teamed up with Rolf Munding, on-trade entrepreneur with a portfolio including Smiths of Smithfields and Lux nightclub, London.

They hope to market their own portfolio of speciality drinks as well as offer brand development and agency consultancy business. Their goal is to develop existing brands and a CASK owned range of spirits to include small producers.

Its current portfolio includes: Ocho Tequilas (Mexico); Elements 8 Rums (St Lucia); Vestal Vodkas (Poland); Merlet Liqueurs & Cognacs (France); Kigo Shochu (Japan); The Bohemian Brewery (Czech) ;The West Country Brewery (UK); and The Wooden Hand Brewery (UK).


It is running a series of roadshows around the country this summer featuring its brands along with owners and ambassadors who will be conducting masterclasses. Bar tenders can also take part in regional cocktail competitions.

Cities to be visited include Edinburgh, Manchester, Leeds, Brighton and London where a two day series of Masterclasses, cocktail demonstrations and competitions will take place.

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