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Brugal launches Blanco Especial

Published:  11 July, 2011

The Caribbean rum brand, Brugal has launched a Blanco Especial, a new class of white rum, distributed by Maxxium UK.

In contrast to other white rums on the market, it is made from golden rum that has been double distilled to achieve the cleanest spirit, and then aged for 12 to 16 months in white American bourbon casks to develop a soft rounded flavour.

To remove any remaining impurities it is then triple carbon filtered to give a smooth clean taste.

Brugal Blanco Especial gives bars the opportunity to encourage their consumers to trade up to a premium spirit in their favourite cocktails.

Emma Heath, marketing controller at Maxxium UK, says: "There are over four million white rum drinkers in the UK and we wanted to give bartenders and consumers alike the opportunity to trade up to a premium and less mainstream alternative to other white rums on the market.

"Brugal Blanco Especial will perfectly complement our existing golden rum range and support the premium positioning of the Brugal portfolio."

Brugal Blanco Especia will be available nationwide from August.