Glenfiddich hunts for Malt Mastermind
Glenfiddich has announced the start of this year's Glenfiddich Malt Mastermind competition to showcase the on-trade's most passionate malt enthusiasts.
Glenfiddich has announced the start of this year's Glenfiddich Malt Mastermind competition to showcase the on-trade's most passionate malt enthusiasts.
The competition, open to anyone who works in the UK on-trade, will be promoted via PR, social media and events hosted by brand ambassador Jamie Milne.
Milne said: "The Glenfiddich Malt Mastermind competition will build on our One Day You Will marketing platform by inspiring bartenders to show off malt whisky knowledge and innovative serves.
"We are looking to create a host of new ambassadors who can help to demystify the category, raise the credentials of malt whisky and show consumers how versatile and accessible the liquid can be."
To enter the Glenfiddich Malt Mastermind competition, candidates should visit www.glenfiddich.co.uk/maltmastermind and complete a questionnaire.
The closing date for entries is October 9.
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
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