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Virgin Wines revamps website

Published:  28 July, 2011

Online wine retailer, Virgin Wines has launched a new website, that aims to improve overall usability and feature more customers' comments, ideas and feedback.

Customer interaction has been hugely important in the growth of the company and new features include: a faster and easier checkout process, a helpful mini-basket, and an updated 'favourites' page featuring a wish list.

Additionally, there are more informative wine details, additional offers via the homepage and an 'our wines' section that shows recommendations from wine buyers, along with best selling wines and bin ends.

Designed in-house, inspiration was taken partly from the Virgin Group website, that includes Virgin Wines USA and Virgin Wines Australia.

Jay Wright, managing director, said: "We have spent a lot of time over the last year listening to our customers' suggestions and ideas, and we have taken these into consideration at every step of the redesign process.

"What we have come up with is a website that is far more user friendly than before, and with improved features and functionality.

"We hope that our customers like it and look forward to hearing their feedback."

Between July 25-29, Virgin Wines is offering website customers the opportunity to wine a bottle of Louis Roederer Champagne (rrp £238).