Iain Muggoch returns to Direct Wines in newly created role

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Iain Muggoch has returned to Direct Wines, to a newly created role, after leaving the company in 2004.

 

Muggoch has been appointed commercial director for the Laithwaite family-owned and managed Bordeaux Estates, English Vineyards and RedHeads Studio Winery in South Australia, and will oversee production, development, and sales and marketing.

 

Muggoch joined Direct Wines in 1988, during which time he worked at the Laithwaite family-owned Château La Clarière for two vintages. Prior to this new appointment he spent 15 years at Bibendum, where he was most recently buying director responsible for the southern hemisphere and North America.

 

Simon McMurtrie, Global chief executive of Direct Wines, said: "We couldn't be more pleased to have Iain leading our private wine operations. The joy and craft of making wine has been at the heart of the company since its very beginning.

 

"Iain's hands-on experience, coupled with his skills in blending and buying give him unparalleled insight into both the established and emerging market opportunities. This will be invaluable for delivering the continued success of the wines created by us and our friends as well as continue to strengthen our core wine values."

 

Muggoch said: "I first began working with the Laithwaite family in the late 1980s when I was lucky enough to take a glimmer of interest in wine and develop it into sustainable career. Since then Tony has remained my mentor and continued to offer his support and guidance wherever I have been. Having started this journey at Château La Clarière I feel like I am coming home."

 

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