Industry leaders confident about global economy says Wine Vision study

Up to 75% of the wine industry executives set to attend next month’s inaugural Wine Vision conference said they were “confident” or “very confident” about the global economy and its impact on the sector.

They were taking part in a specially commissioned survey ahead of the Wine Vision event, which is being organised by Harpers and its publishers, William Reed Business Media, and takes place at London’s Film Museum between November 18-20.

The research looks to analyse how many of the leading figures and decision makers in the global wine industry regard not only their own businesses, but the future of the sector and what they see as the key challenges and opportunties there are in the near and far future.

Initial findings reveal that the United States, Canada and Japan rank higher than China, Brazil and India when we asked respondents to rate the countries with the biggest growth potential, suggesting the new emerging power houses of the wine world are not as top of the agenda as previously thought.

Over 40% viewed taxation and government regulation as the most important non-specific wine issues affecting the global wine industry.

The survey have also found that over half (51%) did not believe that lower alcohol wines are going to be a key important category in the future despite the publicity and amount of product development work going in that area.

The industry also has some way to go in terms of focusing its efforts on developing alternative, more environmentally friendly packaging. Only 7% said it was their “top priority” with 41% reporting they are “working on it”, whilst 27% thought it was “something to think about”, a further 18% thought it was “not very important” and 2% said it was of “no importance”.

But 73% rated sustainability as either a “high” or “very high” business priority over the next five years.

If you would like to give your views and take part in the survey then you can download it here:

The full findings of the survey will be revealed at the conference which will include keynote talks from nearly 80 leading business figures, including a number of high profile players from outside the sector. These include representatives from Amazon,  British American Tobacco, QuBit, Claessens, Future Foundation and Storyflex TV.

Keynote wine speakers include Miguel Torres, Marchese Piero  Antinori, Eduardo Chadwick, Paul Schaafsma, Accolade Wines, Paul Symington, Don St Pierre, ASC Fine Wines, Debra Meiburg MW, David Pearson, Opus One, Simon McMurtrie, Direct Wines and Dan Jago, Tesco.

To register go to https://www.winevision.com/register/

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