Majority of consumers against minimum pricing, reveals new poll

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The majority of people in England and Wales do not think there should be a minimum price of alcohol, according to research commissioned by retail and consumer analysts, Kantar.

 

A poll carried out in response to the Home Office's 10-week consultation on a proposal to introduce a minimum price of 45p a unit of alcohol, found that 57% of people are against the move.

 

Lightspeed Research, which conducted the poll, found that men were slightly more against the 45p minimum pricing rate, with 59% against, compared to 55% of women.

 

The study also found differences across the country with more people in the north of the country against minimum pricing (59%), compared to the south (55%).

 

It also highlighted differences between different age groups with 60% of 25-34 year-olds against minimum pricing and 58% between 45-54 year-olds. ABC1 consumers were also slightly more opposed to minimum pricing at 58% compared to 56% amongst C2DE consumers.

 

Lightspeed Research surveyed 2,898 people on November 28 2012.

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