Morrisons buyer Ingham moves to lead on-trade wine role

Andrew Ingham, wine buying manager for Morrisons since 2014, is to take up a new role as category manager wine at Greene King, one of the UKs biggest brewers and on-trade retailers.

Ingham, who has been well known in the industry for his frank and challenging views on the wine industry during his tenure at Morrisons, will be leaving in late April.

Reflecting on his time at Morrisons, Ingham commented: “As a team, we’ve achieved huge success in the last few years. Winning Supermarket of the Year for two consecutive years has been the pinnacle of achievement for the team, and we have worked so hard to achieve this, bringing innovation, quality, and value to the category.”

Working closely with senior wine sourcing manager Mark Jarman, and the Morrisons Wine team, Ingham has helped spearhead the Morrisons’ wine range revitalization, championing new and exclusive brands.

“My biggest criticism of the UK wine industry is that’s its way too safe, there’s nothing edgy about it, and with renewed confidence, the Morrisons senior team gave us the opportunity to create innovation,” Ingham told Harpers.

“The Head Honcho Range and Asado Club Malbec were both designed to be own brand or exclusive to Morrisons with a lot of effort going into the wine, the format and the packaging. The customer reaction and sales to date have confirmed the investment in these projects, and I’m very proud to have been a key part of this team.”

Ingham has been equally outspoken about his views on how suppliers approach the category.

“I’m happy with the change in the way suppliers view the category, and how to work with us. When I arrived they viewed me as their customer. It’s been really rewarding to help the supply base go on the journey to realise that we, as retailers, are simply the conduit to the customer and for them to understand that the Morrisons shopper is the key to their success.”

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