New start-up fills gap in market for Indian wine
Wine from India is going to be the next big thing in the on-trade, according to a new Midlands Indian wine importing business.
Soul Tree Wine has been set up by wine lovers Alok Mathur and Melvin D’Souza, who are based just outside Birmingham in Solihull.
The pair were first made aware of the potential of Indian wine on a trip to the country when they came across a group of farmers “quietly starting an Indian wine revolution”. They have since spent six months introducing the range in Indian restaurants in the West Midlands.
Mathur and D’Souza claim Soul Tree is the first wine from India designed specifically for the UK. The range includes a Chenin Blanc, Sauvignon Blanc, Zinfandel, Cabernet Sauvignon and a Cabernet Sauvignon/Chenin Blanc rosé from vineyards located east of the city of Nasik near India’s West Coast.
Today it was announced Soul Tree Wine has been nominated as a finalist in the Start-up Business of the Year category of the National Business Awards. “The judges have already been impressed recognising the fact that Soul Tree Wine has created an imaginative product to fill a gap in the market,” a spokesman said.
The National Business Awards in partnership with Orange have honoured excellence in UK business for over 10 years and the winners will be announced in a ceremony in London on November 13.