|Robert Parker and Jancis Robinson head line up for Wine Future 2011 in Hong Kong|
|Written by Richard Siddle|
|Thursday, 28 April 2011 15:55|
The event follows the first WineFuture conference in Rioja in 2009 and hopes to attract 2,000 delegates to a conference programme that will look at address the key issues facing the global wine market.
WineFuture 2011 will look to focus on key business trends, sales, communication, marketing, trends, and the economic conditions global wine players are having to cope with.
Once again organised by Pancho Campo MW and the Wine Academy of Spain WineFuture2011 hopes, by taking the conference to Asia, it will help bring some focus to one of the most important wine regions in the world but
The three-day conference will also include a series of master classes and tastings. Robert Parker, who carried out a Grenache mastercalass at the Rioja event, will in Hong Kong look at "The Magical 20", a presentation showing 20 Bordeaux wines that Parker considers the most interesting for the near future, with a focus on the Asian markets.
This second edition features two additional tastings. Jancis Robinson MW will lead a tasting dedicated to up and coming styles and varieties as well as emerging regions. Campo will lead a tasting called "The Diversity and Passion of Spanish Wines" looking at different Spanish wine regions including Rioja, Ribera del Duero, Jumilla, Priorat, Toro, Aragón, Penedès (Cava), and Jerez (Sherry).
Other key issues to be addressed at WineFuture Hong Kong 2011 include: adapting to the new economies; wine as an investment; challenges and opportunities for the New World; regions and grapes for the future; the Asian markets; marketing strategies; wine education; and the use of internet amongst others.
Other confirmed speakers include Robert Joseph, Miguel Torres, Michel Rolland, Angelo Gaja, Pierre Lurton, Christian Seely, Randall Grahm, Steven Spurrier, and Nigel Greening. Asian specialists include Don St Pierre and Masters of Wine Jeannie Cho Lee, Debra Meiburg, and Lisa Perrotti Brown.
The event will also include a trade exhibition with 200 tasting tables, and 300 wineries.