Martell launches on-pack promotion to win luxury home |
| Written by Carol Emmas |
| Thursday, 28 July 2011 07:59 |
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Pernod Ricard owned Martell has launched an on-pack promotion offering consumers a chance to win a luxury home in Cognac.
From August, special promotional packs of 35cl, 70cl and 1L Martell VS will be available in off-trade channels offering consumers the chance to win a property worth over £200,000.
In addition Martell will take care of all the paperwork associated with purchasing a property abroad.
The campaign marks a celebration of its French heritage and the beginning of a wider marketing push for Martell called ‘The Art of Cognac,' which focuses on the classic enjoyment of a finely crafted cognac.
Senior brand manager for Martell, Pernod Ricard UK, James Robinson, says: "This neck tag promotion offers a truly unique prize that will drive rate of sale by creating increased stand out on shelf, while also reinforcing Martell's French heritage and quality credentials."
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