Jascots Wine Merchants has turned milk man in its new eco-friendly recycling scheme.

The on-trade specialist will offer its customers complimentary pick up and recycling of empty wine bottles and boxes when it makes a delivery. By giving customers assistance with in house recycling, Jascots hopes to reduce consumption of natural resources and increase efficiency for its customers.

"While the UK currently recycles around 50% of container glass (jars and bottles) we are far behind other countries such as Switzerland and Finland who recycle more than 90% of their glass," a spokesman said.

According to the Waste & Resources Action Programme, the UK on-trade alone currently throws away over 600,000 tonnes of glass every year.

Jascots says it recycles 90% of office waste and has reduced its usage of paper by 20% in the last year. Overall the company has reduced the volume of its waste going to landfill by 50% in a year.