- Published on Wednesday, 01 February 2012 16:36
- Written by Richard Siddle
The site includes details on each of the awards category with a breakdown on how to enter and what information will be required for the judging panels.
The winners will be announced at a special awards night to be held at London's Honourable Artillery Company on the Tuesday of the London International Wine Fair, May 22.
The Harpers Awards is the first time in Harpers Wine & Spirit's near 130-year history it has looked to bring the entire wine and spirits industry together for one event to highlight and celebrate the very best the trade has to offer.
What better opportunity to showcase to your peers, suppliers and competition the kind of business you are than by making sure you are part of this inaugural awards, being run in conjunction with the LIWF.
James Murray, LIWF event director said of the Harpers Awards: "LIWF aims to be the most innovative, relevant and professional trade event serving the international wine industry. We are therefore delighted to collaborate with Harpers on this exciting new venture."
To help as many businesses get the recognition they deserve the Harpers Awards has been separated in to three separate areas each highlighting excellence in different parts of the trade. They include:
At Your Service Awards
These awards follow on from the Drinking Out Excellence Awards (Does), which we have held over the last three years. We have now brought them in to the main Harpers Awards event to pay tribute to the professionalism and highest standards in the UK on-trade. These awards will be judged differently from the other categories in that we are not inviting outlets to nominate they but an expert panel from will draw up our shortlists and winners across the on-trade.
Top Merchant Awards
These set of awards bring the Top Merchant Awards launched in 2011 in to the main Harpers Awards event to again give a bigger platform and wider recognition to the excellence within our independent merchant sector. Please note the Top Merchant awards look to recognise those merchants that operate a high street retail operation as the main part of their business.
Merchants that do not quality for these awards are encouraged to look at relevant categories as part of our Industry Awards section.
Top Merchants are invited to nominate themselves and separate independent judging panels will select shortlists and winners.
These awards, where relevant, are open to all sectors of the trade, be it producers, suppliers and the on and off-trades. Again we invite interested businesses to nominate they based on the category criteria and shortlists and winners will be decided by a series of independent expert panels.
The ceremony will take place at the Honourable Artillery Company, London, on the first night of LIWF on May 22, 2012.
All information about how to enter the awards, including the specific criteria for individual categories, and how to get further are available on our awards website
The Harpers Awards categories
AT YOUR SERVICE
* Best Drinks Offer: Restaurant
* Best On-trade Personality
* Best Launch
* Best sommelier/front of house
TOP MERCHANT AWARDS
* Best Top Merchant of the Year (over three stores and up to three stores)
* Best Top Merchant Digital Strategy
* Best Top Merchant Wholesaler of the Year
* Best Top Merchant Innovation of the Year
* Best Top Merchant Customer Service of the Year
* Best Distributor/Supplier to Independents
* Best Multiple/Specialist Drinks Retailer of the Year
* Best Overall Agent/Distributor of the Year
* Engaging the Consumer Award
* Responsible/Sustainable Business of the Year
* Best New Drinks Business
* Harpers Special Achievement Award
* Best Digital/Social Media Strategy
The Harpers Awards will be decided by a combination of businesses nominating themselves and by expert industry panels drawing up their own nominations. This will be determined depending on the category and awards section.
The At Your Service Awards
Here shortlisted and winning candidates will be selected by a guest expert panel, similar to our previous DOEA awards event. This will be made up of on-trade consultants, restaurant critics, suppliers, producers, distributors, sommeliers and bar professionals. They will each independently
• Nominate a shortlist of five potential businesses per category. A minimum of two must be outside London.
• All nominations will then be counted and an initial shortlist of entrants per category chosen.
• This initial shortlist will then be sent to our expert panel to draw up our final shortlist and category winner
Top Merchant and Industry Awards
Entrants are invited to go to our awards website, HarpersAwards.co.uk from January 20 and then print off and follow the exact criteria for individual categories. These awards will be each decided by an independent judging panel. Their decision will be based solely on the information provided and quality of an entrant's submission. All entries must be sent by post to Rikki Mudie, Harpers Awards 2012, Name of Category, William Reed Business Media, Broadfield Park, Crawley, RH11 9RT by . We will not be able to return any entry information.
How to be a Harpers Awards partner
The Harpers Awards promises to be arguably the biggest date in the trade's calendar year and will uniquely bring together all sectors of the industry, including the producer, supplier and on and off-trades, for a night of celebration and networking. It therefore offers an ideal opportunity for businesses to come on board and help with the organization, promotion and sponsorship of the event. There are a number of different packages available be it overall awards partnerships, individual category sponsors to support of one of the three awards main sections (At Your Service, Top Merchants, Industry Awards).