|New vodka brands for First Drinks|
|Written by Gemma McKenna|
|Monday, 30 January 2012 12:30|
First Drinks has added a range of new vodka brands to its portfolio - CEDC’s Green Mark and Żubrόwka.
Green Mark is Russia’s biggest-selling vodka, and sells around 10 million 9 litre cases globally. Żubrówka Bison Grass Vodka is CEDC’s flagship export brand, which is made in north-eastern Poland. It sold approximately 1 million 9 litre cases around the world in 2010.
Chris Mason, managing director of First Drinks, said he was looking forward to a “long-term partnership” with CEDC. “We have a strong track record of building premium brands and have big ambitions for 2012 to be in the position to offer our customers the most desired portfolio of authentic vodka brands of any UK distributor.”
William Carey, president of CEDC, said: “We believe First Drinks Brands will contribute to further expansion of Green Mark which, as an authentic, high quality vodka from Russia has great sales potential in the UK, where vodka is the largest spirits category. We also look forward to strengthening the position of Żubrówka which is our key export brand and has already won recognition in the UK market.”
First Drinks will start distributing Green Mark and Kauffman vodka from the first quarter of 2012 and Żubrówka from the third quarter.