Penfolds: one of Australia's most-desired brands

Written by Gemma McKenna   
Monday, 06 February 2012 10:09
Iconic Australian brand Penfolds dominated the Australian secondary wine market last year - securing 70 places in the top 100.

 

 

Auction house Langton's said top Grange wines and a host of experimental wines form the 1950s and 1960s took 70 spots on the top 100 leaderboard of 2011, attracting top dollar from buyers.

 

Eight Penfolds wines were named by Langtons as the top 20 most desired brands, including Penfolds Grange, Bin 707, Bin 28, Bin 407, Bin 128 and Bin 389.

 

The 1951 Penfolds Bin 1 Grange achieved the highest price at auction, at AU$51,602, with Grange from the 50s and 60s dominating the top spots.

 

A bottle of 2006 Penfolds Grange sold for $911 in the year of its release, and the 2004 Penfolds Block 42, rated a 100 point wine by James Suckling, achieved $736.

 

Langton's head of fine wine, Andrew Caillard, said: "This remarkable achievement reflects a strong and enduring collector's love affair with Penfolds.

 

"The wines possess a compelling history, a unique aesthetic and represent the backbone of the Australian fine wine scene. The story of Penfolds Grange remains controversial even after 60 years, yet collectors keep buying and selling vintages as if they were government bonds."

 

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