The focus is to meet the demand for a premium spiced rum which Blavod sees as one of the fastest growing sectors in the UK drinks market, it has been designed to attract 25-30 year olds, who are choosing rum across pubs and bars.

The rum is spiced with vanilla and ginger and packaging incorporates the motif of the Red Leg hermit crab named for its bright red legs which is a native of the coral reefs of the Caribbean.

Don Goulding executive chairman, said: "We believe that Red Leg is well positioned to take advantage of this fast growing category of spirits, having had positive feedback during the consumer research carried out in England and Scotland.

"Our research identified that Red Leg was consistently rated as the preferred rum against the current market leaders.

"The first orders have been received and we have had positive responses from our major customers.

"We are confident that this wholly owned brand will be a valuable addition to our range of our premium drink products."

Other Blavod brands include: Blavod Black Vodka, and Blackwoods Gin.

www.blavodwinesandspirits.com