China to exhibit at LIWF
- Details
- Published on Wednesday, 02 May 2012 12:04
- Written by Carol Emmas
Highlighting the event's diversity, six producers from Sichuan province will exhibit their premium spirits – never previously exported to the UK – on a pavilion hosted by the Sichuan World Trade Center within Distil.
They include: Wuliangye Group; Langjiu Group, Luzhou Laojiao Co, Sichuan Tuopai Shede Wine Co, Sichuan Swellfun Co and Sichuan Jian Nan Chun Group.
The producers are looking to secure distribution at the show with a view to targeting high-end hotels, premium restaurants (specifically Chinese), luxury retailers and supermarkets.
The Sichuan contingent will be accompanied by a delegation of officials, some of whom are agents in their own right, and will be at Distil and the LIWF in a buying capacity.
Exhibition director James Murray said: "China's presence really underpins the message of 'discovery' at this year's shows.
"They are joined in Distil by a new group from Hungary, showcasing the nation's favourite spirit, Pálinka, and we are delighted to have such interesting and diverse products on show.”
