Powered by Usablenet, the HTML5 mobile site includes a variety of functionalities that streamline use such as expandable menus, geo-location and image galleries, plus social sharing options so customers can post products to Facebook or Twitter, email friends or simply save to favorites for later reference.

Graham Everitt, ecommerce analyst at Majestic, said: "Within the first two weeks of launch, we saw our mobile traffic increase by a further 15% and visits to 'find a store' pages by 60%.

"The feedback has been extremely positive – not only is it a beautiful site, it is incredibly easy to use. We have also developed and implemented responsive templates in our email marketing programme so the mobile user experience with Majestic is now optimised from start to finish.

"We pride ourselves on providing the best customer service in the wine retail space and we saw this as the natural next step for supporting our increasingly mobile customers."

The Usablenet platform has had several recent launches of mobile commerce and multi-channel sites including ASOS, British Airways, Carphone Warehouse, Mothercare, Tesco, House of Fraser, JD Sports, John Lewis, Marks & Spencer, O2, and Superdry.